An online presence is no longer a “nice to have”. Instead it is a necessity and a marketing staple of any business. The trouble is for many small business owners, the web can be a confusing, scary and even costly task. Especially for businesses that were successful before the internet. For many of those the question is asked “Why fix what isn’t broken”.Typically most people would start with a business website and then direct traffic to that site from social media, search engines, news sites etc.. But the ever-evolving web has made it so that you can now build a substantial web-presence without ever having a website. An actual website is no longer a necessity. This s is because Google probably has a page ready for you to claim. It won’t cost you a dime and can be set up in mere minutes.Google wants to keep people in their universe In the past Google’s mantra has been all about getting users away from Google search and onto the most relevant site to their search s as quickly as possible. More recently however this idea has been turned on its head. Google has been promoting its own content to keep us in the “Google universe”.This approach has led to a large number of search results (especially locally based ones), being simple answers in the search results (through the “answer box”). Answers might include the opening times of a restaurant or their contact information, things that you don’t need to visit an external page for. On mobile, where people are looking for quick answers, you can see the appeal of this approach.You might have also started seeing search results providing more rich information including pictures, business information & reviews of that business. Search “Seafood Westport Ct” for example. First you see all the results lined up at the top of the page. Click on one and all the relevant information is in the right hand box. The chosen restaurant website is moved up to first in the results, but you probably don’t need to click there.An interesting observation is Google’s preference to show such information higher in the search results. This means that you can always make an impact with the right people, regardless of whether you have a website or not.Do you really need a website? In June of this year Google combined a number of their business services together to form “Google My Business”. It’s a service that makes it quicker and easier for business owners to “be found on Google”, whether this be on Google+, Google Maps or Search.To some degree these three in tandem would go a significant way in providing a business with a substantial web presence. Especially since it makes it possible for you to reach the right customers, no matter what platform they are on with each of these services. Those looking for a restaurant “on the go” could find a business through a mobile Google search for example. So no worries about paying for a complex and expensive responsive website design.Why not just go straight to the traffic source?It has been found that 1 in 3 searchers on smartphones search specifically for contact information, phone numbers and directions, which can all be found very easily through a Google+ page and through the answer box that we spoke about before.Claiming your Google+ PageOne of the measures Google has taken to keep us using all things Google is by building your Google+ page for you.There is a chance that Google has already created a Google+ Business page for you. All you need to do is claim it. Here’s how.
Type your business name, city & state plus the words “Google+” into an ordinary Google search.
You should see a result with a URL that looks something like this:
[https://plus.google.com/1094xxxxxxxxxxxxxxx]
Look for the box with the Manage This Page widget.
Don’t see your business there? No worry, you can easily create your Google+ page by visiting https://www.google.com/business/
Fill your page with your business information
Archive for: February, 2023
Can’t Afford A Website? Google Probably Has One Ready For You
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Why Is Digital Marketing Important For A New Start-Up?
Starting with a new start-up is not easy to work on. You need to keep a check on many things. There are many things that need attention. I mean everything the product the marketing process the product making process etc. from starting to ending you have loads of work when the start-up is new and you need to be careful too because the first impression is the last impression. Some of the people ignore the marketing process as if it is not necessary and then they think it is costing them much too. And if seen that normal marketing costs much but it’s not in the case of Digital Marketing Course in Delhi. If digital marketing is done then it is going to be of good use it will help your business grow and also it is what more of the peoples prefer these days.
So let’s see what you need to do for a new start-up?You need to see what is on trend and how can it be helpful for you- it is important for you to be the type of brand that can be easy to use in mobile phones these days it is necessary to be mobile ready. So you need to have online strategies where they can be available and that they are mobile-friendly so you need to have such websites and applications that are available on mobile phones too. You need to make sure that it is designed in such a way that it will reach to more and more people. If seen in studies mobile searches and use in online marketing s more than desktop use. So we can say that using the idea of setting things the way people find it easier is a lot of help when you are new.We all know the words attracts us a lot- in other words, content is what attracts people more in online marketing so if it is said that content is the king of attracting people in digital marketing it will not be wrong. Content is which can make your brand at a winning or may make you lose so what is more important is having a good content. The content having good quality without any grammatical mistakes as well as unique things will attract more and more people. Content is also a way of communicating with the costumes. So if you have a new start-up you need to have content enough to attract more and more people.You know social media contains more engagement than anything- when it comes to digital marketing then social media is a platform which will help you grow more. Social media is a platform which has people from all over the world so can’t deny that it will bring more traffic than anything. Digital marketing with social media is such an investment that will not let go of your hard work in vain it will give you better results and at the very fast time period. As a start-up, you should invest where you will get more response if you see that digital marketing is cost-effective as well time saver too while if seen in traditional marketing you have a long process and it expensive too.Digital marketing can bring you success- if we say that digital marketing is the best path towards success it will be no wrong to say it. Digital marketing if used and done properly can be a successful step towards success. It’s just that you need to be up to date every time its just a onetime investment and then the success is all your if you are a digital marketing person.If digital marketing is used then the engagement will be genuine- if we say that using digital marketing will bring us the genuine engagement of peoples and we can measure that how many people have engaged with us. So this is what the effect of digital marketing is in the start-ups and you know if you are a digital marketing person then you can target the customers of your choice. You can choose to whom you want to know about you.Customers need understanding which is possible only here- if we say that customers search for the place where they could be understood so if you are new then you need to make sure you can make your customers understand easily and in digital marketing, it is easy to make them understand. You should know what your customer you can need to be prepared at any hour your customer can ask for anything so all you need is to be well prepared.
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